Ethiopian Purple Wheat – Purple wheats have been grown for centuries in the Ethiopian Highlands. The purple coloration is due to higher anthocyanin levels than more familiar varieties of white and red wheat. Anthocyanins possess antioxidant activity often found in dark pigmented foods. Purple wheat flour offers an extremely unique culinary experience! It gives a subtle lavender-colored hue to baked goods and exhibits a deep, complex flavor profile. Purple wheat is thought to have developed from Durum wheat varieties grown in the Ethiopian Highlands, which may inspire kitchen exploration for applications where Durum is used.